Blog Coverage Accenture Acquires Communication Agency Kunstmaan; Also Selects UM as Strategic Media Buying and Planning Partner

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LONDON, UK / ACCESSWIRE / April 21, 2017 / Active Wall St. blog coverage looks at the headline from Accenture PLC. (NYSE: ACN). Accenture announced the acquisition of Belgium based independent communication agency – Kunstmaan, on April 20, 2017. The acquisition will boost Accenture Interactive to expand and strengthen its presence in the Belgium market. The financial details of the deal were not disclosed. Register with us now for your free membership and blog access at:

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Commenting on the acquisition of Kunstmaan, Anatoly Roytman, Head of Accenture Interactive for Europe, Africa, Middle East, and Latin America said:

“With Kunstmaan, we are accelerating our market position in Belgium as an agency where clients come for a truly holistic customer experience offering.”

Wim Vanhaeren, Founder of Kunstmaan added:

“Becoming part of the Accenture Interactive family will allow us to lend our creativity and experience to a much broader scope of projects and clients.”

About Kunstmaan

Belgium based Kunstmaan was founded in 1998 and has offices in Leuven and Antwerp. Kunstmaan is an independent integrated communication agency and it offers a range of services including brand strategy, creative and marketing services, content creation, and digital development. It has assisted several Belgium based Companies as well as renowned brands in creating impactful customer experience both online and offline. Kunstmaan has received the Effie Awards for the most effective brand communication.

With the acquisition, Accenture plans to expand its foothold and speed up the growth of Accenture Interactive in the Belgium market.

About Accenture Interactive

Accenture is a global management consulting and professional services Company which provides strategy, consulting, digital, technology, and operations services.

Accenture Interactive is part of Accenture Digital and is a part of Accenture and specializes in digital marketing customer experience, and marketing optimizations. It provides a wide range of services and solutions to clients to become high-performance businesses and governments. It helps clients enhance and transform the digital customer experiences by offering solutions across the entire gamut of digital marketing – creative, technology, experience design, marketing, content, and commerce.

In its agency report for 2016, “Ad Age” named Accenture Interactive as the largest and fastest growing Digital Agency Network in the US and worldwide.

Accenture Interactive has been expanding its business and market share by making strategic acquisitions. Kunstmaan is the eleventh acquisition by Accenture Interactive in the last five years. Some of the other strategic acquisitions include, 62% stake in German digital agency SinnerSchrader on April 12, 2017; France’s OCTO Technology in March 2017; UK’s largest independent agencies Karmarama in November 2016; end-to-end digital services Company MOBGEN which has offices in Netherlands and Spain, in July 2016; and Spanish based open source technology Company Tecnilógica in July 2016.

Accenture selects UM as Strategic Media Buying and Planning Partner

In a separate communication on April 20, 2017, Accenture announced that it has selected UM as Strategic Media Buying and Planning Partner. Creative media agency UM is a division of IPG Mediabrands, and will take on media buying and planning for Accenture. UM has presence in over 100 countries and is supported by a team of over 5000 people across the world. Some of its well-known clients include Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW, and Sony to name of a few.

Accenture will tap into UM’s expertise in building personalized, cross-channel media strategies and which integrate and optimize digital, mobile, social media. UM will help Accenture to create a platform to improve interactions with clients, recruits, and members of the Accenture’s team across the world. The decision is part of Accenture’s digital- and mobile-first strategy.

Commenting on the matter Roxanne Taylor, Chief Marketing and Communications Officer of Accenture said:

“Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.”

Kasha Cacy CEO of UM in US added:

“We are incredibly proud to be named global media agency of record for a Company as prestigious and forward-thinking as Accenture. Working together, I believe we can drive transformational results.”

On Thursday, April 20, 2017, the stock closed the trading session at $119.21, climbing 1.93% from its previous closing price of $116.95. A total volume of 3.74 million shares have exchanged hands, which was higher than the 3-month average volume of 2.43 million shares. Accenture’s stock price advanced 4.28% in the last three months, 3.55% in the past six months, and 5.33% in the previous twelve months. Furthermore, since the start of the year, shares of the Company have gained 2.83%. The stock is trading at a PE ratio of 19.86 and has a dividend yield of 2.03%. The stock has a market capital of $77.14 billion.

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SOURCE: Active Wall Street

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