Brand Authenticity Conference in Berlin

Leadership is an overused word, and is often misused. We like this definition.

Explore how CSR and sustainability are driving brand value and business results across all industries today at the International Trademark Association’s first Brand Authenticity conference.

As consumers demand that their brands represent their values, being transparent about a commitment to CSR has become a central strategy for many brand owners. Ideal for legal and business professionals, and government relations, advertising and marketing specialists, this two-day conference will focus on how all stakeholders play a role in advancing consumer trust and protecting brand value. In particular, it offers brand counsel the information and tools to be conversant with CSR-related issues and be an even more effective strategic partner for business teams and clients.

The conference program will include keynote speakers, networking opportunities and sessions offering expert insight on timely topics such as:

  • The value of CSR and sustainability

  • The intersection of trademark protection and regulatory requirements in the new green landscape

  • How fighting counterfeiting improves our communities and the environment

  • Sustainability’s impact on financial ratings and investment decisions

  • Diversity and inclusion for brands and brand professionals

  • Update on green-related court decisions in Europe

The expert roster includes speakers from: Abercrombie & Fitch Co. (United States); Anheuser-Busch InBev S.A. (Belgium); Elipe Limited (United Kingdom); Fjallraven (Sweden); German CSR-Forum (Germany); LEGO System A/S (Denmark); TOMS Shoes Inc. (United States); and others.

To learn more and to register, please visit www.inta.org/2017berlin.